Marketing and communication
In 2022, Kaunas 2022 Marketing and Communications Department implemented more than 27 active integrated communication and marketing campaigns, covering television, outdoor advertising, print, internet, social media, public transport advertisements and PR measures.
2017-2022 media coverage:
audience
Reached via social media:
users
2017-2022 media coverage:
audience
Reached via social media:
users
Media
During 2022, 251 articles/reports/interviews in Lithuanian language and 55 articles/reports/interviews in English language were published about “Kaunas 2022” in national media.
There were 9 press conferences organized for media representatives in 2022. More than 90 new media channels in Lithuania were gathered.
More than 128 Lithuanian media representatives attended the main Kaunas 2022 Trilogy events (“Confusion”, “Confluence” and “Contract”). A total of 58 journalists covered the “Confusion”, 41 journalists covered the “Confluence” and 29 journalists covered the “Contract”.
“Kaunas 2022” mentions in the foreign media:
times
“Kaunas 2022” was talked about in:
countries
“Kaunas 2022” mentions in the foreign media:
times
“Kaunas 2022” was talked about in:
countries
UK, Germany, Italy, France, Korea, South Africa, Israel, Finland, Ukraine, Turkey, Poland, Latvia, Estonia, etc.
BBC, CNN, The Guardian, Deutsche Welle, Financial Times, The Times, Rai, ORF, ARD, ZDF, Yle etc.
Information centres
“Kaunas 2022” and “Kaunas In” Information Centre was visited by more than 32,000 visitors (address: Laisvės al. 36).
The other Info Centres, which were set up during the events, were visited by more than 45 000 visitors.
Social media posts and communication campaigns have reached:
Facebook users
Instagram users