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Magdalena Mullerova has been working at the Creative Europe Desk – Culture at the Arts and Theatre Institute since 2009 as a consultant. She initiated a series of debates and lectures on relevant themes for professionals in culture called “Střed zájmu” [“Focal Point”], also an educational programme Arts Institute Academy, the national finals of the creative start-up competition “Creative Business Cup” in the Czech Republic and international conferences on audience development – RE:AUDIENCES. Magdalena issued a number of publications focused on subjects linked to the European Commission agenda, and she promotes audience development.