The DesignSingapore Council and IPI (Innovation Partner for Impact) Singapore launched the Design Think-Tank (DTT) during the TechInnovation Conference in Dec 2020. The DTT is an inaugural platform to connect corporates to strategic design consultancies for problem-solving. Increasingly through its interactions, IPI recognizes the importance of design in problem scoping and ideation, before diving into any technological solutioning.

The four companies – Danone, Johnson & Johnson, Procter & Gamble and The Coca-Cola Company – have put forth their challenge statements, covering topics like sustainability, health prevention measures and reaching new customers. Browse the challenge statements here.

How to Submit Proposal

Participants are required to register and log in to submit a Project Proposal via the official website of the Challenge: The deadline of submision is 28th of Feb 2021

While there is no fixed format for the proposals, the Challenge Sponsors would like to see the following or its equivalent:

1.Response to Brief (3–5 page response outlining your specific point of view):

  • Background & executive summary.
  • Approach / Process.
  • Key innovations.
  • Potential Challenges and how you intend to address them.
  • Implementation / estimated timeline.
  • Estimated price schedule.

2. Curated Portfolio of relevant works – to share examples of past work to highlight competencies.

3. Corporate Profile – In-house capabilities, networks or external partnership(s) you can leverage on.

4. Team Profile – Profile, background and key skills of the principal design lead and members of the design team for this project.

Proposals must be accurate and complete in all aspects and contain all required information. Incomplete or late entries will not be entertained.

Please refer to the FAQ segment to see more on submission details.

Disclaimer: Please note that this challenge is not meant to be a free design consultancy service. Interested consultancies are advised to share their points of view or a brief description of an ongoing innovation project that could address a specific design challenge. If the company is keen, it will directly arrange with the designer or consultancy to further discuss how they can work together and formalise a partnership.

Photographer: Kris Lucas